SEAD

Super-Efficient Equipment and Appliances Deployment is a collaboration among governments to promote the manufacture, purchase, and use of efficient appliances, lighting, and equipment worldwide.

Participating Members

United Kingdom
European Commission
Argentina
Australia
Brazil
Canada
People’s Republic of China
Denmark
Germany
Japan
Republic of Korea
Russian Federation
Saudi Arabia

Led by the United Kingdom, the European Commission, India and Sweden.
* Non-Hub SEAD Members: Chile, Colombia, Ghana, India, Indonesia, Mexico, Nigeria, Panama, South Africa, Sweden, Türkiye.

United Kingdom

The United Kingdom is a leading economic power in Europe and an advocate of decarbonisation. Energy efficiency policies are key to attaining its ambitious goal of net zero GHG emissions by 2050.

Hub involvement

The UK imports much of its energy supply, which is dominated by natural gas and oil. Policies promote domestic renewable energy as well.

Energy performance ratings are in force for both residential and commercial buildings, and voluntary and mandatory efficiency schemes are in place for industry. The UK led the 2021 Product Efficiency Call to Action, the largest global initiative to raise product energy efficiency, co-ordinated by the Super-efficient Equipment Appliance Deployment (SEAD) Initiative.

The UK is represented on the Hub’s Steering Committee by the Department for Business, Energy and Industrial Strategy (BEIS), co-leads SEAD, and participates in the Hub’s Policy Exchange Workshops.

European Commission

The European Union is made up of 27 member states, together constituting the second-largest economy in the world. The European Commission is its executive arm. The 2019 European Green Deal contains many energy efficiency measures and aims to make the European Union climate-neutral by 2050.

Hub involvement

The European Union accounts for 12% of global energy consumption, with fossil fuels comprising 72% of the overall energy mix.

The EU’s Energy Efficiency Directive is the main EU-wide instrument that sets efficiency targets and obligations for member states. The Energy Performance of Buildings Directive promotes green buildings and drives efficiency renovation. The Energy Union Strategy puts energy efficiency first and ensures a collaborative approach among member states.

The Commission is represented on the Hub’s Steering Committee by the Directorate-General for Energy, co-leads the SEAD Task Group, participates in other Task Groups, and contributes to the Hub’s Policy Exchange Workshops.

Argentina

Argentina is the second-largest country in South America by land area and the fourth-largest lithium producer. The government has implemented wide-ranging energy efficiency policies in industry, transport and buildings.

Hub involvement

While 26% of Argentina’s power generation comes from hydropower, wind, and solar, the country is also rich in oil and gas.

Standards and labelling programmes for key appliances are in place and buildings constructed with national funds must meet energy performance standards.

Argentina is represented on the Hub’s Steering Committee by the Secretaría de Energía under the Ministry of Economy, participates in several Task Groups, and contributes to the Hub’s Policy Exchange Workshops.

Australia

Australia is among the world’s largest countries by land area, with abundant fossil and renewable energy resources. The country has enacted extensive energy efficiency policies in multiple sectors.

Hub involvement

Australia has abundant energy resources, and while oil products account for more than half of total energy consumption, the country is transforming its energy sector while fostering reliability and security of supply.

Energy performance standards for buildings and appliances are supported through a variety of programmes such as grants for businesses. Policies vary across states, with some pursuing net-zero objectives.

Australia is represented on the Hub’s Steering Committee by the Department of Climate Change, Energy, the Environment and Water. It participates in several Task Groups, and participates in the Hub’s Policy Exchange Workshops.

Brazil

Brazil is the fifth-largest country in the world by area and the largest energy consumer in South America. It has long-standing national energy efficiency policies, including utility-funded programmes for consumers and appliance energy standards and labels.

Hub involvement

Renewables meet 45% of Brazil’s primary energy demand, making the energy sector one of the least carbon-intensive in the world. Hydropower accounts for around 80% of electricity generation.

Key policy mechanisms include building codes, standards for space cooling equipment and measures promoting energy management systems.

Brazil is represented on the Hub’s Steering Committee by the Ministério de Minas e Energia, participates in all Task Groups, and contributes to the Hub’s Policy Exchange Workshops.

Canada

Canada is the second-largest country in the world in area and has an abundance of energy resources. An ambitious national clean energy agenda aims to cut greenhouse gas emissions by 40-45% by 2030, compared to 2005.

Hub involvement

With robust reserves of oil and natural gas, Canada is an energy exporter. Sectoral energy demand is divided roughly equally between industry, transport, and buildings. Oil supplies nearly half of the nation’s energy consumption, followed by natural gas and electricity.

The country’s policy measures include, among others, a plan to transform the buildings sector through updated building codes and funding for new energy-efficient buildings.

Canada is represented on the Hub’s Steering Committee by Natural Resources Canada, participates in several Task Groups, and participates in the Hub’s Policy Exchange Workshops.

People’s Republic of China

China is the world’s most populous country currently and fourth-largest in area. To reconcile energy and development goals, it is developing clean energy and has vigorously pursued energy efficiency policies for several decades.

Hub involvement

China aims to transition its economy to a less carbon- and energy-intensive model. While coal and oil dominate energy supply, policies emphasise renewable and nuclear electricity and cleaner, efficient technologies.

The country has many energy efficiency programmes, including building, equipment and appliance energy performance standards and labels, and the Top 10,000 scheme requiring industrial firms to set targets for and invest in energy efficiency.

China is represented on the Hub’s Steering Committee by the National Development & Reform Commission, leads the TOP TENs Task Group, participates in several Task Groups, and contributes to the Hub’s Policy Exchange Workshops.

Denmark

Denmark is small in area yet over 80% of its electricity is generated with domestic clean and renewable energy. The country has committed to achieving net-zero emissions by 2050 and has a comprehensive portfolio of energy efficiency policies alongside other decarbonisation measures.

Hub involvement

Recently, Denmark has achieved a nearly equal balance of energy imports and exports. While the share of renewables is rising, fossil fuels still account for over half of primary energy.

The Danish Energy Agency and the Ministry of Energy, Utilities and Climate have implemented policies across all sectors, including an Energy Savings Obligation Scheme, which enables savings and trading of credits among 500 major energy entities.

Denmark is represented on the Hub’s Steering Committee by the Ministry of Energy, Utilities and Climate. It participates in the Digitalisation Working Group, and contributes to the Hub’s Policy Exchange Workshops.

Germany

Germany has the largest economy in Europe, and is a leader in energy policy and technology. The government has implemented a wide variety of standards and initiatives promoting energy efficiency across all sectors.

Hub involvement

Germany imports two-thirds of its energy, and while most energy is provided by fossil fuels, renewable energy sources are rapidly becoming a larger share.

The national strategy for transitioning to a low-carbon economy, Energiewende, includes many energy efficiency measures, such as requiring large companies to conduct energy audits and enacting energy-efficient standards for appliances and buildings.

Germany is represented on the Hub’s Steering Committee by the Federal Ministry for Economic Affairs and Climate Action, participates in all Task Groups, and contributes to the Hub’s Policy Exchange Workshops.

Japan

Japan is an island country with the third-largest economy in the world. It relies heavily on imports of fossil fuels, has a high share of nuclear power in its electricity mix, and has been a global leader in energy efficiency for decades.

Hub involvement

In recent years, Japan has become increasingly reliant on imports of oil, coal, and natural gas, which together account for 88% of Japan’s energy consumption.

The country has long-standing national policies and measures to foster energy efficiency. These include voluntary actions for industry (like the Top Runner Programme), vehicles and appliances. Standards are in place for products, vehicles, and industrial sectors.

Japan is represented on the Hub’s Steering Committee by the Ministry of Economy, Trade and Industry, leads the EMAK Task Group, participates in all Task Groups, and contributes to the Hub’s Policy Exchange Workshops.

Republic of Korea

Korea is one of the most economically developed nations in East Asia. The government has announced policies that would significantly accelerate energy efficiency improvements.

Hub involvement

Korea depends on fossil fuel imports, which account for 85% of the country’s total energy supply. Policies aim to significantly improve energy efficiency and the share of renewable electricity, while gradually phasing out coal and nuclear power.

The Green New Deal and Energy Master Plan are key legislations aimed at supporting the energy transition. The Energy Efficiency Innovation Strategy supports deployment of information and communication technologies, energy management systems, intelligent transport systems and virtual power plants.

Korea is represented on the Hub’s Steering Committee by the Korean Energy Agency, participates in several Task Groups, and contributes to the Hub’s Policy Exchange Workshops.

Russian Federation

Russia, stretching across Europe and Asia, is the world’s largest country by size and a leading global exporter of energy. The country’s Energy Agency is responsible for the country’s energy efficiency policy measures.

Hub involvement

Russia is the world’s second-largest producer of natural gas and its largest exporter, and a leading oil exporter.

The country has created a legal and institutional framework to enhance efficient energy use. The Energy Strategy of Russia, adopted in 2009 includes a number of regional energy efficiency measures.

Russia is represented on the Hub’s Steering Committee by the Ministry of Foreign Affairs, participates in Task Groups, and participates in the Hub’s Policy Exchange Workshops.

Saudi Arabia

Saudi Arabia is the largest country in the Middle East and the world’s largest exporter of oil. The Saudi Energy Efficiency Center (SEEC) was established to accelerate energy efficiency uptake in industry, buildings and transport.

Hub involvement

Saudi Arabia holds 15% of the world’s oil reserves. While oil accounts for 62% of energy consumption, national policies promote development of renewable energy supplies.

The SEEC’s major initiative is the National Energy Efficiency Programme (NEEP), which was launched in 2012 and includes policies such as public awareness campaigns, higher standards for heating and cooling equipment and stricter building energy performance requirements.
The Kingdom is represented on the Hub’s Steering Committee by the Ministry of Energy, Industry and Mineral Resources. It participates in the SEAD Task Group, and contributes to the Hub’s Policy Exchange Workshops.

  1. Background
  2. Impact

Goals

SEAD is about governments working together to save energy, turning knowledge into action to advance global market transformation for energy efficient products.

SEAD’s 24 participating governments collaborate to accelerate and strengthen the design and implementation of appliance energy efficiency policies and related measures.

They achieve this through:

  • Knowledge sharing, through hosting and participating in webinars, government members’ sessions and global events, as well as collecting and sharing best practices and case studies.
  • Generating research and policy support, through analysis and data gathering, providing evidence and collecting data on local market conditions to inform policy development.
  • Driving increased ambition and action, through strengthening partner participation and engagement with different stakeholders.

Background

Worldwide electricity consumption is expected to grow by 60 percent by 2030, driven in part by the increasing use of equipment, appliances, lighting and other energy using devices.

New products and  technologies are expanding access to modern conveniences and increasing quality of life across the globe.  However, the associated growth in energy demand poses a challenge for governments trying to satisfy demand while continuing to combat climate change. The need for more efficient appliances is greater than ever. 

SEAD was established in 2009 under the aegis of the International Partnership for Energy Efficiency Collaboration, and continued under the Clean Energy Ministerial (CEM) from 2010 onwards. In 2021, SEAD became a Task Group of the Energy Efficiency Hub, in addition to being an initiative under the Clean Energy Ministerial. The Hub, building on the expertise and resources of its members, supports and coordinates SEAD’s ongoing activities, strengthening its direction, and adding new activities to boost its impact and visibility.

Learn more

Impact

For over 10 years, SEAD has helped drive the deployment of energy-efficient products, by supporting governments to implement ambitious policy packages and harmonising markets. Policies such as energy performance standards, labelling and incentives for efficient products are effective tools for raising appliance efficiency.

Product Efficiency Call to Action

In recent years, SEAD has driven ambition on appliance policy through the Product Efficiency Call to Action, an initiative that aims to double the efficiency of four key products by 2030. These products – industrial electric motor systems, air conditioners, refrigerators and lighting – together account for over 40% of global electricity demand. The Call to Action has 15 signatory countries, making it the largest ever product efficiency initiative. It is working with members, manufacturers, financing bodies and many others to raise ambition on appliance efficiency and provide consumers with cost-effective efficient products. A key tool it uses to achieve this is the energy performance ladders approach.

Learn more about SEAD’s Product Efficiency Call to Action

Recognition for SEAD at G7

SEAD was recognised in the 2021 and 2022 G7 commitments to action and in the G7 Communiqué by Environment Ministers.

“We welcome the Super-Efficient Equipment and Appliance Deployment (SEAD) initiative. We further endorse its goal of doubling the efficiency of four key energy-using products sold globally by 2030: lighting, cooling, refrigeration, and motor systems, and will contribute to that end using the full policy toolkit at our disposal”

G7 Climate and Environment: Ministers’ Communiqué, London, 21 May 2021

SEAD was also identified as a leading initiative for international collaborations as part of the Breakthrough Agenda, launched at COP26.

Previous Activities

In the past, SEAD partners aimed to create a common technical foundation to allow governments to adopt cost-effective appliance efficiency policies more easily. Over the last decade, SEAD has undertaken a number of activities.

Learn more about SEAD previous activities

Collaboration

SEAD is both a Task Group of the Hub and an initiative of the Clean Energy Ministerial. Explore additional SEAD activities and past works on CEM’s website.

Learn more

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